Sacha Lakic, Master of Motion

“One should always be a little improbable” – Oscar Wilde

Born in Belgrade, Sacha Lakic moved to Paris at a very young age, and it wasn’t long before he
was drawing his first sketches. His father was a designer for some of Avenue Montaigne’s most
famous outlets, and it was in his father’s workshop that Lakic was first exposed to fluidity, to
movement, to the shapes of the human body beneath fabrics. While his friends were dreaming of
riding mopeds, Lakic, pencil in hand, was sketching the motorcycles and cars of the future. Driven
by an unrelenting passion, he found his way to Peugeot’s Interior Style offices where he honed his
skills under the tutelage of design artist Paul Bracq.

In 1986 he joined Alain Carré’s studio – at the time the zenith of the design trade – and at last saw
international showrooms displaying his motorcycles, including the Axis 749, designed by Lakic,
made with Yamaha parts and developed by Lakic’s friends, Thierry and Bertrand from Boxer Bikes in

The design was a revelation, and the start of a rapid chain of events. Firstly, Lakic took charge of
the integrated design offices of the Franco-Japanese manufacturer MBK-Yamaha. Upon his arrival,
he made his mark on all of the brand’s products, from concept bikes to mass-produced models,
and from show bikes to futuristic designs, earning recognition from his peers in the shape of the
1993 Janus design award. It is a huge credit to Lakic that the futuristic bikes he created alongside
British Formula 1 constructor Brabham are still fresh and don’t look out of place even 20 years on.

Lakic makes optimum use of his discussions with engineers and the industrial limitations to breathe
life into his projects as they constantly become bolder, more modern, and more high-tech. On the
other side of the coin, however, Lakic ensures that his designs are always evocatively organic and

In 1994 Lakic branched out on his own, creating Sacha Lakic Design in the centre of Paris,
overlooking Montmartre. Once there he launched his first collaborative efforts, designing scooters
and motorbikes with Piaggio and Bimota, creating the Why Not furniture range with David Lange
and shaping watches and fashion accessories with Jean Colonna.

Lakic’s work underwent a digital revolution, as he progressed from the propelling pencil to 3D
models, without ever losing the spontaneity of his sketchbook days. Over the years, he has built up
a team of new talent from all four corners of the world, ranging from product designers to vehicle
specialists to keen architects. Today, his multicultural team and his design studio in Luxembourg are
his most crucial assets, allowing him to read and understand new trends in how people live.
Since 1996, Lakic has put his talents to work creating a variety of designs to give shape and
substance to the nascent French brand Voxan.

Ever the engineer, Lakic created “Black Magic”, picking up from where the legendary motorbikes
of the 50s and 60s, such as Norton Manx and Vincent had left off to produce a roadster boasting
the finest in motorcycle technology. Black Magic is a pure, authentic and timeless work, illustrating
perfectly the harmony between bike and rider – a motorbike whose beautiful design hints at the
wonderful thrill of riding it.

Two encounters would define Lakic’s work.

The first was with Roche-Bobois and led to him designing the Onda bed in 1996. What started as a
first try turned out to be first class, and the magic carpet-esque Onda was awarded the Casaidea
prize in Rome.

Lakic formed an instant understanding with the Roche-Bobois teams and the development
meetings were productive and dynamic. These gatherings gave rise to major collections, such as
2005’s Speed Up and 2007’s Dyna, as well as best-sellers including the Synopsis sofa, the Speed
Up sideboard, the Scenario sofa and more recently the Bubble sofa designed in 2014 and that
received a gold award in June 2015.

Speed Up brings together strong Mediterranean personality and the minimalist design that Lakic
discovered during his trips to Japan. The 50s-inspired “love spaceship” sofa and even the dinner
table with its carbon leg are based on flow and motion. Still, but brimming with the power of
movement, Speed Up’s statuesque furniture blends modernity, innovation and elegance, making it
not simply a design but a genuine technological achievement.

Lakic’s second important encounter was with Gildo Pallanca Pastor, who arrived in 2000 to buy the
sports car brand Venturi with the aim of making it THE new age car manufacturer, driven by electric

This meeting not only led to a genuine friendship between Lakic and Pastor, but also to the
creation of vehicles that posed serious questions to the world of cars.
Fetish, Volage, Eclectic, Astrolab and America are the vanguard of tomorrow’s cars, ready to be
driven today.

In 2010 Voxan was taken over with the objective of positioning it at the forefront of technologies
developed to support sustainable mobility. Sacha Lakic designed the Wattman, a symbol of Voxan's
revival and an illustration of the new techniques and stylistic direction of the brand. It was presented
during the Paris Motorcycle Show in December 2013, as the most powerful and innovative electric
motorbike created to date.

From Luxembourg to Monaco, Paris to Lagos, New York to Shanghai and Moscow to Dubai, Lakic
continues to work with companies that stand out for the meaning they give to their work, their
visions for the future and their constant focus on immaculate quality.

Sacha Lakic is one of very few designers who possess liquid creativity, switching with ease from
commercial products to architecture or from photography to fashion. Many interesting collaborations
are under way for 2015 including the creation of an eyewear collection for a Parisian luxury brand,
a range of consumer bicycles, customized motorbikes for well established brands, and innovative
architecture offering a unique way of living.

What truly sets Lakic apart is the incredible feeling of movement that flows through his creations,
imbuing them with life, form and soul.

Sacha Lakic takes command of technical limitations to create projects that join beauty and
sensuality with functionality. As a master of motion and speed, he shifts the frame through which
we perceive the world, opening new technological and abstract horizons, while evoking wellbeing
and pure emotion.

His creations transcend time and are destined to become future classics.


LUXEMBOURG 2015 - Design Awards, gold award, product category - Bubble sofa, Roche Bobois
BERLIN 2011 - Challenge Michelin, Best design, Best acceleration, Lowest CO2 - Venturi Volage
PARIS 2009 - Prix de L’environnement GEO Magazine, transport category - Venturi Eclectic
PARIS 2009 - Prix Spécial du jury du Festival de l’Automobile - Venturi Volage
CHICAGO 2008 - Good Design Award, transport category - Venturi Eclectic
USA 2007 - Time Magazine, Eclectic voted 2nd most intelligent product of the year after the iPhone
PARIS 2002 - Talents du luxe et de la création, Prix de la séduction - Venturi Fetish Concept
PARIS 2000 - APCI, "Etoile du design 2001" - Voxan Roadster
ROME 1996 - "Compasso d’oro" Casaidea - Collection Onda Roche Bobois
PARIS 1993 - "Janus du Design" - MBK Evolis