Cookies Policy

• Cookies of performance

Purpose : We use cookies in order to optimize your user experience and to make market analysis. To do so, we collect datas on how users react to our services (most visited page, conversion rate, the time spent on the website…)

 

• Advertising cookies

Purpose : We collect datas which allows us to analyse your reactions to our ads and our emailing campaigns. These informations are analysed in order to display you a content that will match your interests. We don't share these datas with any other enterprises, except for the reasons mentioned in the article 6.

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Here is the detailed list of cookies present on our website and their purpose:

 

• Cookies used to measure the impact of our products and services on our users

Purpose: We collect data to identify your expectations and needs in order to improve our products and services. 

 

• Cookies that allow us to personalize your experience on our website.

Purpose: Based on your interests, user profile, and navigation, we may personalize your experience by offering you certain configurations, advertisements, or commercial offers.

 

• Audience Measurement Cookies

Purpose: These cookies help us to know our audience better. They deliver information about you such as your gender, age, approximate location and interests.

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• Cookies to measure the performance of our website 

Purpose: These cookies help us measure our results, based on your behavior with respect to our content, and the acquisition and conversion generated by our content. 

 

• Advertising Cookies 

Purpose: Advertising cookies collect information that will help us deliver the right advertising to the right person. We base this on information about our audience (gender, age, approximate location, interests, study of the interaction with the website of the navigation). 

 

• Cookies to measure advertising performance 

Purpose: Ad performance measurement cookies allow us to measure the impact of our advertisements, and thus to detect which type of advertising you like and which you don't. 

The information collected is on the profiles concerned by the advertisement (gender, age, approximate location, centers of interest, study of the interaction with the website of the navigation), and the interaction of the users concerned by the advertisement (click rate, conversion rate).

 

• Cookies to optimize the performance of our advertisements

Purpose: To provide advertising content and commercial offers in the right place and at the right time. To do this, we analyze which pages are most visited and by which user profiles. 

 

• Cookies of association between a social network and a user profile when sharing on a social network.

Purpose: When you share our content on your social networks, we associate the account on the social network used for sharing with your user profile. This allows us to become aware of the social networks that our users enjoy, but also to learn more about your interests.

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List of collected data that can be applied to the entire list of cookies:

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• Audience Data: 

Gender, age range, IP of the device used, type of device used, operator service, language set on the device, browser used, currency used, center of interests, content behavior on site, inbound channel, session time, inbound page, outbound page.

 

• Acquisition data:

In-depth study of traffic: arrival channels, number of visits over a given period, conversion rate, bounce rate, number of pages per session, session time, time spent on each page visited, behavior towards a display campaign, keywords used, searches made with the search bar, click rate, opening rate of e-mail marketing, number of subscriptions to our newsletter.

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